Thursday, May 7, 2009

ModernGear Beauty: Clean hair in more ways than one

I love trying new shampoos. Generally I have favourites that I go back to, every second bottle, like the wonderfully eco-friendly Eufora, and my save-for-once-a-week French love Kerastase. In between, though, I like the fun of testing new hair products.

I have shied away from indiscriminate use of whatever just smells nice though, after digging a little deeper into the subject of what is in most shampoos. Things like lauryl and laureth sulfates, and the dreaded bens (suspected endocrine disruptors - here's an older article about parabens from Ideal Bite). So when it came time for a new clean, I decided it was time to try to find one that was truly clean, in the "green" sense.

So I sought the wise counsel of my friendly neighborhood vitamin and bath/body specialist at Whole Foods. She has fabulous hair AND is very eco-minded...and with both of those things in mind, she introduced me to JASON... who is also known as Jason Natural Personal Care Products, available along with a whole host of other body products and more, at

She warned me that the shampoo might feel a bit odd at first, because it doesn't foam up like regular shampoos (which actually do that due to those dreaded lauryl and laureth sulfates). Well I have to admit, I love me some foam. But I just took another look at her soft and curly hair, and new it was time to be adventurous.

I just got the shampoo as I have a few half-empty (or half-full, depending on how you look at it!) bottles of conditioner at home. I took home the Natural Biotin Shampoo Hair Fortifying formula.

I paid $7.99 but it's also available on Amazon for as low as $5.19 a bottle. (The reviews there are glowing.) Click here: Jason Natural Cosmetics - Natural Biotin Shampoo to check it out on Amazon.
But here's an interesting thing about that lather. Sure, the first one is not very foamy and doesn't do much - but that second one? Second time's a charm, baby. I'm not sure my Whole Foods Friend read the back of the bottle:
Once you follow the directions and do that light shampoo, followed by a second super-lathering one, you are well on your way to gorgeous hair.

Why is it so great? My hair has never been softer. On the first day, air dried, it didn't frizz out like it usually does. The fragrance was soft but so fresh. A day later, still sooooo soft.'s organic. The JASON Naturals company philosophy is that it is equally important to pay attention to what you put on your body as well as what you put in your body. I buy organic fruits, veggies, meat, milk and anything else we eat, as often as I can. It's time to start looking at those everyday things we use, in our journey towards better health.

And P.S. I went back and bought the conditioner, and am off to use both products as soon as I publish this post! The Conditioner-Biotin - 16 oz - Liquid is available at Amazon, for as little as $5.36.

Enjoy your good hair!


Sontza Design Works said...

Wow ... that sounds wonderful!! I would so love to try that product! If only I didn't live in Canada ... or if only I knew someone who frequents that store and could send some over the border! I wonder who that could be!

Interested in more eco-friendly beauty products ... keep them coming!

Your Detoxing friend ... T.

ModernGear TV said...

I don't think it's available in the US only - check your local stores to see if it's there! I would bet that at the least Capers or Whole Foods in Van would have it. If I send it, it'll more than double the cost with postage...but if you can't get it there, let me know!


Kathryn said...

my only :issue" is the washing twice thing - kind of defeats the purpose, no?? but works for them as you have to buy twice as much :)

ModernGear TV said...

Hi K,

A lot of women lather twice - I didn't often do so before this shampoo but I can tell you that you don't need much product on that second wash - it goes a long way. Besides, the cost of the shampoo is very affordable I think, so I don't mind using a bit more per wash...and it is so much better for my health, even more so.


Sontza Design Works said...

Good news ... I found the product in my local Save-on Foods!! I will be buying it on my next trip in. I will be sure to tell you what I think.

By the way, I always shampoo twice!

Thanks ... T.

ModernGear TV said...

Good girl, nice find! I think you will like it - we, of course, will be waiting for your report.

Always washed twice, huh? I didn't but I do believe I have been missing out.

"Ah do believe!"