Friday, June 20, 2008

ModernGear Beauty: e.l.f. cosmetics

I got an e-mail last night, letting me know about an incredible sale that seemed too good to be true, on e.l.f. cosmetics:

"Hey ladies

A company called e.l.f (eyes lips face) is being
purchased by nordstrom and therefore are selling out of
their product because they have to repackage it.
Everything on their website is $1. No joke. Check it
out and if you buy stuff, type in the promo code
'carolina', it gives you a shipping discount. I bought a
bunch and I don't even really wear makeup! HA!! They
ship to Canada too!"

I decided to check it out, as I'd never heard of this company. Their web site looks good, with some products that caught my eye:

Sure enough, almost everything was priced for $1, and the web site looked legitimate enough - I figure if it's a scam then there wouldn't be a heck of a lot of time put into such a pretty web site?

A bit more research, though, does show some funny business. First, Nordstrom has posted a notice that they are not involved with e.l.f. in any way, and do not sell their products. It also turns out that this isn't anything new - it's been circulating since at least 2006. Also, a web site discussion is going on at, with some reports of long shipping times, people getting half of the product they paid for, saying the quality of what they did get was questionable, and that customer service was lacking. (To be fair, there were also a few happy customers as well.)

I decided to phone e.l.f. and ask why their prices were so low, and if this was a limited time offer. I was told that "The company believes that every woman should be able to afford quality cosmetics..." and that there is no word of when the sale will end.

As with anything my advice is buyer beware. It's tempting to go to a web site where everything looks great, and in a panic mode order a whole bunch of stuff because the sale might end...but if you do want to give it a try, maybe initially make a small order - try out just one or two things so you can get a sense of the quality and also see how your skin will react. I have no doubt that there is a huge mark-up on cosmetics but let's face it, a blush stick that is available for $1 might look like it is worth $1, and it takes a while for your face to recover from that.


Anonymous said...

THANK YOU for this post. Shoot, I think I got taken. I have ordered about $50 worth of stuff because it looked good. I feel stupid!! I might call and cancel.

Adamgv said...

Women need to be empowered more in general. They need to use their looks for good rather than use them for personal selfish persuits. When you get a moment check out: .

ModernGear TV said...

Well Adam, I can't say I disagree with you. Your project sounds interesting, and I'll check back to see what is happening with it! After all, SOMEONE needs to save the world...