ModernGear Men and Women: News item - True Religion expands

In times of economic hardship, personal spending is usually the first sacrifice people make. In the old times during a depression, consumers would focus on the necessities of food, shelter and clothing. But back then, clothing meant something truly different. When a family had to decide between putting food on the table or getting Mary a new dress, often the frock was fashioned out of old curtains.

As the U.S. economy continues through a "downturn" and wallets get gripped a little tighter, it would be natural for luxury labels to experience a loss of sales as people are forced to re-think purchases of "I-can't-live-without-it" designer handbags and status shoes that cost more than a mortgage payment. But, first-quarter financial results from jean giant True Religion seem to prove that we can't live without premium denim.

True Religion was founded in late 2002 and sells jeans for between $172 - $306, through department stores, independent boutiques, online, and at their own retail stores.

Women's Disco 'Josie' Big T - Drifter Dark
with Swarovski crystals as buttons and rivets
$240.00

Women's 'Joey' Super T - Medium Lovestruck
$319.00

Men's 'Billy' Super T - Pops
$319.00


Men's 'Joey' Heritage Big T - Bad Ass
$262.00


It seems to be a sign of the times that even though the U.S. economy is experiencing a steep downward trend, the label's profits were up nearly 33% compared to this time a year ago.

The company is not only experiencing their own upward trend, they're investing in future growth as well by expanding beyond the denim, which currently represents 72% of revenue for the company.

Look for track suits, corduroy pants, skirts, sweaters and jackets for women, and Western-inspired shirts for men and women, as well as fragrances with a Western theme: “Midnight Rider” for men, and "Purple Sage" for women.